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Fashion should be expressive. As of April 2020, Viet Tien was the leading fashion store chain with 467 . SHOP MEN. Metiseko co-founders Erwan and Florence in their 157 Dong Khoi store. Dior continues its steady ascent. Co-founder and designer Hoang Tu is very active so she prefers clothes that are light, comfortable, and versatile, similar to the ones she designs for the brands Casual collection.. There are more and more international brands entering the Vietnamese market and gradually dominate such as H&M, Zara, Uniqlo, Currently, there are more than 200 foreign fashion brands from mid to high-end products that have their official stores in Vietnam. As Linda Mai Phung got ready for the launch of SUPER VISION, a new cycling-focused European streetwear brand, we met to get her guide to five Vietnamese fashion brands pursuing sustainability. and Prada) came behind the high-street retailers. One explanation is that Vietnams grey market for reselling hand-carried luxury goods is significant, despite the practice being illegal when goods exceed a certain amount. Ive spent years traveling to various traditional fine-craft villages all over Vietnam to learn their techniques. The capitals of the luxurious fashion brands are mainly France, Italy, Great Britain and the USA. The brand is known for using traditional materials like Vietnamese silk and brocade, paired with intricate beading and embroidery work. In 2019, the industrys export value of US$39 billion contributed to 16% of total GDP, and this was a year-on-year increase of over 8.3%. A remarkable point is that the decoration style of these stores always has bright lights and dynamic staff. Luxury Apparels Market Competitor Analysis Some key players operating in the global luxury apparel market are Prada S.p.A., LVMH Mot Hennessy Louis Vuitton, Herms International S.A., Capri Holdings Limited, and Kering. Though the glamour quotient kept high society matrons talking about the gala for weeks, business leaders were focused on another aspect of the event that had piqued their curiosity. In addition, Vietnams wine consumption accounted for 15.3 million liters in 2020. Overall, the luxury brands (these included Hugo Boss, Kering (Alexander McQueen, Gucci, Stella McCartney, etc.) This will set the trend for the car market in Vietnam as other electric vehicle models have also launched in the Vietnamese market in the first half of 2022 such as the Kia EV6, Mercedes Benz EQB, Mercedes Benz EQE, and Mercedes Benz EQS. Country . Added to that, her collections have been exhibited in global fashion capitals like Paris, New York, Milan, and Tokyo. DAFCs parent company, Imex Pan Pacific Group (IPPG), led by husband-and-wife duo Johnathan Hanh Nguyen and Le Hong Thuy Tien, also signed a business cooperation agreement with the local unit of South Korean luxury retail group Lotte Duty Free in the same year to open a chain of downtown duty-free stores in Hanoi and Da Nang. Luxury brands such as Louis Vuitton, Chanel and Herms dominate the BrandZ TM Top 50 Most Valuable French Brands 2019 ranking, demonstrating the powerful position of traditional fashion houses within the country's corporate landscape.. GlobalLinks Tran, however, says brands make an informed strategic decision on whether to go it alone or partner with an experienced local distributor. TimTay foreground wearability and functionality in their designs. In French, metis or metissage is used to describe something that is a combination of two different cultures, Erwan Perzo explains. In the new Vietnam, theres an emerging environmental consciousness happening as the country grows economically. Apr 12, 2022. In this post, we discuss top consumer brands that have most or a significant amount of manufacturing in Vietnam, including: SAMSUNG NIKE INTEL FJLLRVEN ADIDAS LG THE NORTH FACE FOXCONN MERRELLS FOOTWEAR EVERLANE Other Notable Brands Where do Vietnamese shops get their discount brand-name products? The company also launched Southeast Asias second Porsche Studio in Hanoi last year, with the CEO of Porsche Asia Pacific attributing the capitals vibrant young population to the presence of the store while mentioning that Vietnam also has the youngest demographic among the companys markets. Even their leftover fabric is used to make small accessories like bags, earrings, and bracelets that are sold in the store. 3. Additionally, a report prepared by the World Bank expects Vietnam to reach upper-middle-income status by 2035 with a per capita income of more than US$7,000. Market research firm Nielsen forecasts that it will climb to 95 million by 2030. Luxury brands spent decades turning design, aspiration, and high-quality goods into a $380 billion global behemoth. Nguyen Cong Tri, the fashion designer behind the luxury brand Cong Tri, has dressed global celebrities, including Beyonc and Rihanna. Visit the Moi Dien studio, now in the heart of Ho Chi Minh City. Jimmy Choo is a big-name luxury fashion brand known for its high-end women's . Vu Thao runs an eco-friendly clothing company called Kilomet 109, which creates some of the most natural outfits in fashion. Fashion. Starting with selling t shirts, PUSW grew into creating a whole line of Hip Hop clothes taking inspiration from music videos and photos from different countries. She is a huge advocate for changing our consumption habits, apart from walking the talk with Coco Dressing Room, Thu often speaks at panel discussions and fireside chats around Saigon and internationally. When Covid-19 hit, the hand-carried market supply chain all but disappeared, forcing customers to look at buying from authorised resellers or at self-operated flagship stores in the country. Kids. Thailands pre-pandemic HNWI tally (32,303) was greater than Vietnams (20,645) but the growth rate between 2020 and 2025 of that cohort in Vietnam (32 percent) is forecast to be almost double that of Thailand (16 percent). A young, educated, and urban population is the backbone of consumption. Vietnam International Fashion Week (VIFW) CEO Trang Le with designer Vo Cong Khanh and models in the May 2022 edition. CONG TRI was showcased at New York Fashion Week (NYFW) in 2019 for the first time the NYFWs official website wrote in the introduction about Tri, each of his collection is state-of-the-art and a fascinating story to be told. According to the Worlds Top Exports data, from 2018 to 2019, wine consumption increased by 173.6 percent. For his outstanding contribution to the Vietnamese Haute Couture Industry, in 2014 Nguyen Cong Tri was the first Vietnamese to be recognized by the Asian Couture Federation. Birthday Discount: In Vietnam, a large number of fashion stores have discount policies for customers on their birthday. Lindas insights: I think Morgans emphasis on transparency is important. Because you do need a professional design. Imagine stopping by Tiffany and Co. on your way to lunch to pick out that perfect piece of luxurious jewelry and then spending the . Read our full article about the evolution of the ao dai here. It is no wonder as the the labels designer Thuy Nguyen is a painter who graduated from Hanoi Fine Art University. It is set to rise sharply by more than 59 percent by 2026 from 72,135 individuals last year. Big European luxury brands continue to appeal to the quality and logo obsessed shoppers of Asia. We also maintain offices or have alliance partners assisting foreign investors inIndonesia,India,Singapore,The Philippines,Malaysia,Thailand,Italy,Germany, and theUnited States,in addition to practices inBangladeshandRussia. To inspire, educate, be relevant. Lam was a runner-up in Vietnam Project Runway in 2013 and became Elle Designer of the Year in 2014 for his first label LAM GIA KHANG. One of Vietnams biggest fashion distributors, Duy Anh Fashion and Cosmetic (DAFC), added Tiffany & Co. and Montblanc to its portfolio of more than 60 international brands last year, following the return of Christian Louboutin in 2020. I havent been able to completely develop this part of my brand yet because its so new. Agenda-setting intelligence, analysis and advice for the global fashion community. We feel overwhelmed by the options in our wardrobe, none of which seem wearable. Vietnam Briefing highlights opportunities available in the luxury market industry for investors considering the countrys growing middle class, robust economic growth, and an appetite for luxury goods. Here are our top 8 fashion boutiques worth checking out in town. food guides for places to eat in Vietnam! Though some brands continue to underestimate the market, others are investing in retail outlets where clients are often underserved. From bamboo furniture to graceful gemstone jewelry, here are 10 product designers in Vietnam you should know about. Moreover, clothing manufacturing was over 70% of that slice. Instagram is a visual platform that allows luxury brands to showcase their best work. In no order of preference, these are our top 8 Vietnamese brands worth checking out! I did that many times with my brand!, Location: Nosbyn @ 77 Mac Thi Buoi, District 1, HCMC, Vietnam. To be trendsetters, broadcasting the latest buzz. Moreover, among the most common account types followed by this market are influencers, experts, celebrities, and bloggers. Men. Devon Nguyen, a Poland-based designer, shifted from Central Saint Martins to The London College of Fashion to pursue her passion for womenswear. She sees sustainable fashion as not simply making clothes but a mindful way of creating and consuming fashion. But basic pieces never fail usthey are long-lasting. It brought two new fashion brands to Vietnam last year, Tiffany & Co and Montblanc, and opened their first stores in Hanoi and HCMC respectively. Vietnam's policies have allowed for vibrant trade activities with an immense, ever soaring amount of foreign investments. Being a . Manufacturing has bounced back, the Germans are coming to build a recycling plant, and Skoda will be on the streets of Vietnam in May. The regions $89 billion fashion industry is set for unprecedented change in the upcoming years thanks to a mix of factors, from shifting consumer behaviours to new government investment policies, according to BoF Insights new report. Theres mass production of fabrics that contain toxic chemicals that eventually end up in landfills, explains Tom, its unethical and unsustainable., Theres mass production of fabrics that contain toxic chemicals that eventually end up in landfills, its unethical and unsustainable. Moi Diens founder Tom Trandt. Ministerial approval of business activities can also be cumbersome in this nominally communist state with sometimes opaque regulations. The epitome of luxury fashion, Gucci remains the world's top fashion brand and second-biggest luxury brand in the world. The VND 350 trillion (US$15.3 billion) economic support package, which was implemented earlier this year with nearly VND 114 trillion (US$4.9 billion) allocated for the infrastructure sector, has not only had a direct impact on the real estate market in the short term but also works as a driving force for the development of the market in the coming years. Linda Mai Phung in her office in the Evolution3 factory putting the final touches to the SUPER VISION brand. SSENSE's luxury fashion affiliate program is available through two networks: SOVRN and Skimlinks. French, American, German, and British luxury fashion brands all have their differences, made to suit any type of personality - it's up to you to choose your new favorites. At present, they have a permanent store in the city centre at The Joi Factory, an ideal place to pick out items and have a cup of coffee. When asked by Vietcetera on the motivations for his collections, Lam said I dont want women to be beautiful for men, I want women to be beautiful for themselves. Take a trip to Ho Chi Minh Citys central districts to understand the fashion renaissance bourgeoning. HANOI, Vietnam Since she began opening stores for global luxury brands in 2007, GlobalLink Co.Ltd's Chief Executive Tran Thi Hoai Anh has brought the likes of Balenciaga, The Row and Celine to Vietnamese shoppers. Tien Nguyen, its deputy director in charge of luxury fashion brands, said demand from middle-class and wealthy clientele remained strong last year. Although beer remains the most popular alcoholic beverage, the countrys growing middle class is beginning to have an appetite for more sophisticated and premium wine. The majority of the luxury segment in retail is consolidated under a few conglomerates. Globally, e-commerce is facing a recession, but Vietnam appears well placed to weather the storm. Luxury products are usually promoted using photographs. In global. Vietnam's startup sector benefits from a myriad of supportive policies and regulations. The company manufactures products like processed milk, curd, ice cream, and mayonnaise. In this article, we spotlight seven respected designers and younger talents who are shaping the Vietnamese fashion scene focused on 'haute couture' and ready-to-wear garments for women. This is indicative of the remarkable strides into the global high-end fashion market Vietnamese designers have taken. Tiffany & Co and Montblanc, and Christian Louboutin have also begun to open their first stores in Hanoi and Ho Chi Minh City. Designer Nguyen Cong Trai is considered one of the most influential Vietnamese fashion designers. . Local fashion e-commerce start-up Coolmate, which recently completed a $1.1 million fundraising round, said its revenue last year was up 3.5 times compared to the year before, reaching $6 million. Oh the lifestyle of the rich and the famous! The Moi Dien Ba Gang tote bag launched in March is a prime example of Toms dedication to provide sustainable solutions to problems in the fashion sphere. 2021 . Louis Vuitton Louis Vuitton's immediately recognizable designs first saw the light in 1854 in Paris. In addition, Tom is taking other steps to reduce his own brands environmental impact. Peace United was born to build a Hip Hop community in Vietnam, as well as an organise street art and cultural activities. Metiseko was founded almost a decade ago by Florence Mussouand Erwan Perzo in Hoi An. If you are in Hanoi, do also check out visionary, sustainable brand Kilomet109 and functional workwear Ngo Thai Bao Loan. Lindas Insights: I like the central idea of encouraging people to be different. Among the top Vietnamese designers today, Nguyen Cong Tri is perhaps the most recognized name. Often, the fabrics are leftovers from textile factories, so they can be high-quality. But besides sustainability, Lindas goal is to make cycling sexy. But she wants people to wear the clothes for their style, not just for functionality. Others argue that Vietnam merely got bumped up the pecking order because of greater pandemic restrictions elsewhere. Known to sell quality fabrics and outfits with subtle details, Nosbyn is a good place to shop for wardrobe staples t-shirts, midi dresses, collared stops, neat skirts. By 2026, the country will have25,812 high-net-worth individuals(UHNW)with liquid assets of at least US$1 million. But she is actively developing the transparency of Profile Man. Gia Studios founded in 2018 by Vietnamese designer Lam Gia Khang who first discovered his love for fashion at eight when the tailoring tools in his mothers shop became his toys. The high-net-worth demographic in Vietnam is forecast to grow faster than in many of the more established luxury markets of Southeast Asia. As much as 35 per cent of the sales of luxury brands in India are coming from non-metro cities like Aurangabad, Ludhiana, Kochi and Bellary, and luxury brands need to try much . Although Vietnamese fashion is still its nascent stage, it is slowly and surely making its mark on the world. As a famous Local Brandwith diverse designs from T-shirts, Hoodies, Croptops, shirts, tote bags, hats, keychains. Take a tour across Ho Chi Minh City and you will see plenty of women wearing Nosbyns comfortable and accessible designs. In Hanoi and Ho Chi Minh city, the luminous storefronts of luxury powerhouses like Louis Vuitton and Dior dominate prestigious . Vietnam International Fashion Week (VIFW) CEO Trang Le with designer Vo Cong Khanh and models in the May 2022 edition. Brands: Armani, Bvlgari, Bloomingdale's, Banana Republic, Ford, Ferrari, Gucci, Gap, Harvey Nichols, Maserati, Bvlgari, Boucheron, Bottega Veneta, Dolce & Gabbana, Emilio Pucci, Giorgio Armani, Gucci, Ligne Roset, Yves Saint Laurent The future is also bright for VinFast, the Vietnamese automaker, which has begun delivering its battery-electric SUV the VF-31- to customers in its home market. Women Men Kids. The list addresses all budgets and all types of clothing, whether you are in the market for high-end evening wear, a stunning ao dai, or edgy avant garde street wear, Ho Chi Minh City has got you covered. Sign up for promotions, tailored new arrivals, stock updates and more - straight to your inbox . This year, Vietnam has witnessed prime apartment selling prices exceed the US$10,000 per square meter barrier, driven by local demand. By signing up, you agree to our .ltr-1kby4wd-Body{font-family:var(--typography-body-font-family);font-size:var(--typography-body-font-size);line-height:var(--typography-body-line-height);background-color:transparent;cursor:pointer;transition-property:color,text-decoration;transition-duration:var(--motion-functional-duration-s);transition-timing-function:var(--motion-functional-easing-standard);-webkit-text-decoration:underline;text-decoration:underline;color:var(--colors-actions-ghost-dark-enabled-label);}.ltr-1kby4wd-Body:hover{color:var(--colors-actions-ghost-dark-hover-label);}.ltr-1kby4wd-Body:focus{transition-property:color;}Privacy Policy. Anyone can wear the clothes that I design and I only make them with natural fabrics, explains Tom. Photographs can invoke the same feelings of aspiration we experience when driving a luxury vehicle, wearing designer clothing, or experiencing something new. I incorporate minor trendy details, like stripe variations, while retaining the everyday wearability of the clothes. Morgan Truong founder of Profile Man. 5. See a List of: Luxury Fashion Brands and the conglomerates they belong to. But in fact, Hoang Tu and Hoang Anh didnt explicitly intend to make a sustainable Vietnamese fashion brand. Thanks to these FTAs, luxury goods can become more affordable, allowing more access to shoppers. She believes that there are two components to sustainabilitytraceability and transparency. Traceability lies in fabric production. Yet Apple has not opened a single self-operated store in the country even though it rolled out two and three locations in Thailand and Singapore respectively. Born and raised in Danang with eight siblings, Cong Tri attended Ho Chi Minh City University of Architecture, Faculty of Industrial Fine Arts and graduated in 2001. Tom positions his sturdy tote bag, made of linen and canvas, as an alternative to leather bags. Having graduated from the Academy of Art University, San Francisco, Tran Phuong My came back to Ho Chi Minh City to open her own custom label, Phuong My, in 2013. If you have more time in Saigon, these new brands, Lykke and Giulia Fashion House have just arrived and are making a splash on the scene, while Lib is a hot favourite among the youth. Marking the event will be a conference hosted by the founder of Harpers Bazaar Vietnams publisher Sunflower Media and the magazines editor-in-chief Venus Tran. Styles from Metisekos new organic cotton collection. You can wear a luxury brand garment several years after purchase and still . Themed ReFashion, Le said the event aims to reposition Vietnams fashion industry as one that is more sustainably minded. Knight Frank estimates that the number of people with a net worth of $1-30 million will balloon by 32 percent to over 25,800 by 2025. Born into a family with a strong tradition of craftsmanship, Nguyen decided to study at the Amsterdam Fashion Institute and founded her own atelier in Paris in 2001, making both haute couture and ready-to-wear collections. Brands like Chanel and Victoria Beckham exude classic style, whereas designer brands such as Off-White and Vetements appreciate current urban fashion. The rising number of millionaires and brand loyalty among customers are anticipated to fuel the growth. . Men. Cong Tri Designer Nguyen Cong Trai is considered one of the most influential Vietnamese fashion designers. GlobalLink-owned multi-brand luxury boutique Runway has several branches across Ho Chi Minh City and Hanoi, Vietnam. Nosbyn specialises in what they call lifestyle clothing and prefers not to see themselves as designer fashion they focus on everyday wearable clothing. Over the past 10 years, we've completed close to 800 projects with fashion brands, apparel, luxury, and department store retailers across six continents. Unlike most developing economies, in Vietnam, the majority of international fashion brands are represented by distributors, with some of them having exclusive rights. Bottega Veneta It has become a norm to see models, celebrities, and. In fact, before shifting to fashion, she majored in Fine Art and successfully defended her doctoral thesis at the Kiev Fine Art University. Coming from four generations of tailors, it is no wonder Lams works are all about attention to detail. Similar to inChina, the highly affluent in Vietnam are constantly looking for opportunities not only for investing their money, but also to spend it. Save my name, email, and website in this browser for the next time I comment. It stands as a model for sustainability in the industry. 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"Several high-fashion brands are slated to open [during the second quarter of 2022], and beyond. Ranker Shopping. Vietnam's personal luxury goods market is complemented by hospitality offerings like the Dolce Hanoi Golden Lake Hotel, which markets itself as the world's first gold-plated luxury hotel. At the same time, DAFC, which runs over 60 luxury brands, including Cartier and Rolex, announced its sales in Vietnam were up by 35 percent in 2020. According to some local industry leaders, the Italian companys decision to prioritise Vietnam will herald greater investment from other brands in the months and years ahead. This potent combination means that we cannot wait to see what else they come up with.